Most financial marketers today understand that content is the cornerstone of a high-performing marketing and customer experience. Unfortunately, much of that content falls into the oft-bland categories of cookie-cutter financial literacy or trite yarns about a desire to be a part of every customer or member’s journey through life. Where did our content go wrong? Why do we settle for synonymized versions of the same article that appear on hundreds of financial websites?
The financial services industry is rife with challenges, making marketing in this field particularly delicate. Trust is a key component of any marketing relationship, but in financial services, clients are entrusting companies with their retirement savings, investments, and the like, and a person’s financial stability and future is not something to be taken lightly. At The Omega Project, we do deeply understand today’s market and customer requirements and expectations, based
By analysing data on Google and Search partners, we have discovered a significant interest within a number of searches done from Thailand. The table at left shows upper top. By altogether about 100 commercial terms can be used to target exact prospects.
