Your expert marketing team

Financial & HNWI marketing,
digital consulting since 1999

We provide a full suite of marketing services to financial industry and other businesses. Accelerate your performance with industry expertise. Take advantage of proven processes to receive ever more web traffic, customers, and profits. Outrank even your toughest competitors in Google, capture funding leads.

Make the Right Choice for Your Future!

The Omega Project is a certified Google and LinkedIn Partner, Facebook Blueprint, Accredited Bing/Microsoft Ads and XING business network professionals. Our team is filled with specialists in SEO (search engine optimization), PPC (pay per click) advertising, eCommerce, social media management, Google AdWords, conversion and ROMI optimization, site usability. We combine creativity and top technical expertise to manage the most effective up to date websites and projects.

OUR MISSION

Deliver truly distinctive and outstanding marketing campaigns for the financial services and commercial finance industry Worldwide.

As a digital marketing agency, we leverage artistic talent, marketing know-how, and passion for each project. We help financial services and other customers throughout the nation, to cultivate fresh ideas for digital marketing campaigns. The Omega Project boasts an array of knowledgeable, forward-thinking professionals ready to grow your business.

About Omega Project

For Investors / Financial Institutions

The financial industry, which encompasses a wide range of businesses dealing with lending, investing, insuring, money management, and more, has always been a major contributor to the global economy. That global economy is changing and growing constantly, as well are the technologies that people use in order to interact with it. In the past, different financial institutions offered essentially the same services to the same customers, and they had little reason to worry about competition. Digital disruption has changed that. READ MORE

Startup / Business expansion Fundraising

When raising capital for your small business startup is essential to your growth plans, our end to end fundraising service helps you find the right investment quicker and more easily. Investors expect a lot before they release their money. Robust figures. Water-tight answers. A business and a CEO they can believe in. But you should have high expectations too – that your investor is the right partner for you and your business. With our years of experience, we’ll help you build a campaign to bring perfectly-matched partners together. READ MORE

WHY HIRE US? BECAUSE WE KNOW YOUR BUSINESS

At The Omega Project, we are a one-of-a-kind marketing agency that concentrates on commercial finance, financial services and bank marketing. Our dedication and commitment to this industry has established us as a leading provider of online marketing tactics, website design and development, traditional marketing strategies and brand development. We know the finance industry and we make growing your business easy.

Digital marketing is one of the central ways financial institutions, such as private banks and investment companies, can reach new High-Net-Worth and Ultra-High-Net-Worth customers or business projects and engage with their current ones.

Indeed, digital marketing for financial services in its various forms is the first step in establishing a relationship with a new prospect and is one of the best ways of maintaining that relationship after an introduction and even a successful agreement.

However, digital marketing isn’t a one-size fits all. Financial service providers need a highly tuned digital marketing strategy that meets the needs of this unique sector.

Trust is a central pillar to the financial services sector – after all financial institutions are trusted to manage significant amounts of an individual or company’s wealth – and this should be at the heart of any digital marketing strategy.

Marketing to (U)HNWI’s

At the Omega project, we understand this luxury niche, and its inhabitants.

We use our experience and the latest research to identify strategies that meet the right individuals on their terms, and on the platforms and channels they actually use. Likewise, we know that finding the messages, language and tone that will resonate with your prospects, and their extended circle of influence, is critical to meeting your objectives, which is why we invest the time required to get under the skin of your audience and extract the insights that make the difference.

With a multi-pronged digital marketing strategy approach across various touchpoints, our customers have a unique opportunity to build meaningful relationships with their audience.

Read more on (U)HNWI marketing.

Here at Omega Project it is understood that the clients are the life force of the business. Cultivating each client relationship with integrity is a vital step to creating a successful and sustained business relationship. By operating a highly effective and efficient organization focused on meeting client objectives, Omega project provides the highest quality solutions designed to help clients solve critical pain points in their business.

QUESTIONS? A QUICK FAQ

How much does this cost?

For investors / financial institutions, we have a monthly marketing plan from $1,500 – $15,000/month depending on your project scale and lead requirements. Pay-per-lead approach also possible. For Funding seekers we charge fixed amount, based on ``Finder fee agreement``. If the funding amount exceeds $5 million USD, we may charge a small percent as well.

Is there a minimum term?

For investors / financial institutions, minimum contract is 2 month. We do however suggest at least a 6-month commitment for best results in long-term perspective. For projects required funding, usual time to find right investor about 2 month. In cases of large funding amounts it may take up to 3 months.

What’s the first step?

Please get in touch and we will get you started with a free consultation to discuss your objectives and how we can help. We'll also send you a sample agreements and may review your documentation on project (for businesses looking for funding).

We are a small firm, can you help us?

Absolutely! Marketing is the most cost-effective way to reach your goals and is a great way to grow your company. We can provide funding leads from $500k or meet other requirements, as well we can find an investor for you, even if you look for just for $100.000 USD. JV, direct loan, no-collateral, btc-backed, SBLC, BG and other instrumentation are the options.

How do we know if it’s working?

Apart from an increase in calls and website enquiries (leads), we provide a detailed conversion/contact performance reporting to track the ongoing progress of your marketing plan. For funding-seekers we provide a detailed report of investors contacted with all discussion details, as well as other reports in real-time. Everything we do, outlined in a real-time commented work plan available online.

Why do most financial firms’ promo campaigns fail?

The financial sector is highly competitive and most generic firms don’t understand or have the relevant experience. Omega founder, Alex Tsvetochkin - has a 22 years of martech / marketing experience. Apart from this, we have a direct and close relationship with over 40 financial institutions and getting new projects daily.

How can you run marketing campaigns that work?

Based on our knowledge and experience we have built the right techniques, personnel and processes to deliver successful campaigns, utilizing latest communication technologies and connecting to right people. Ask us for a detailed example.

Powerful marketing instrumentation

We’ve led the launch of more than 90 emerging growth companies, new products and initiatives on modest (or meager) budgets, where our roles have spanned marketing, sales and business development. We’ve built sales and marketing departments from the ground up, run corporate marketing, authored and delivered managed channel programs and created many powerful, yet simple, selling tools. Nowadays, marketing for financial institutions is personal. You must use data-driven metrics to respond to your customers’ needs and desires. You must leverage your marketing to remain relevant – and to attract new customers, as old bases age and new generations graduate into your financial services.

We seriously enjoy digging into lengthy buying cycles of complex products to discover the triggers that get customers to “YES” faster.

Investment screening

The investment of private or public funds in an asset or project is an important and critical decision. This decision requires a high level of due diligence, market analysis, cost projections and portfolio level review. In order to accurately evaluate and prioritise investment decisions, the client’s expectations, goals and risks tolerances must firstly be understood in detail. Prior sending project documentation and investment offer to a financial institution / investor:

We consider the request received from you in the format of ”one-stop shop“;
Collect and verify information;
Carry out preliminary calculations.
Reveal “narrow” places of the project and its financial solvency;
Adjust and supplement the initial data on the results of preliminary calculations of financial evaluation;
Conduct an analysis;
We assess the efficiency of investments and its risks;
Prepare a conclusion on project feasibility.

Serious investment research

Serious Research to get answers to questions others fail to ask — During the initial analysis of the project, we pay special attention to the following:

• Team: staff, competencies, experience in implementing large business projects.
• Industry, market analysis in the context of the proposed investment project strategy.
• Business model, its features, advantages, risks and limitations.
• A preliminary assessment of a specific product or service.
• Project financing needs and schedule.

NOTE: Project screening service does not apply to per-per-month general marketing services, it’s exclusively for screened pay-per-lead cooperation. Please contact us with details, to understand better, which model suits your needs best.

ARTICLES

See all posts

The Omega project is a full-service marketing agency dedicated to supporting the financial sector. Working with specialist financial firms around the world including Independent Financial Advisers (IFAs), Financial Planners and Wealth / Asset Managers. Our range of marketing services include inbound financial marketing, financial search engine optimisation (SEO), financial PPC and financial copywriting.

VC deal flow as a service & HNWI marketing