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The the Omega project Blog is a place for you to learn more about the latest industry trends that are making marketing more efficient and more engaging. Our goal is to share our point of view on how the marketing and web industry is evolving, and to provide interesting and valuable tidbits that you won’t find anywhere else.

Our blog network brings together news, opinion, and perspectives from our staff, aim to highlight the best in open access marketing, report on news in different fields, and offer industry insights, as well as discuss the day-to-day work and challenges faced today.

Despite U.S.-based indexes reaching new highs over the course of a multi-year bull run,1 U.S. investors’ mindset is becoming more global. According to a survey by The Economist Intelligence Unit (EIU), commissioned by RBC Wealth Management, the preference for domestic investing is less pronounced among younger Americans than older ones.2 The survey looked at various bands of high-net-worth individuals (HNWIs; respondents with at least US$1MM in investable assets), adult children of HNWIs,

The financial industry faces a number of challenges when it comes to marketing to consumers. In a nutshell, financial services are often more complex than other businesses, with strict guidelines and subject matter that can make an amateur’s head swirl. Consumers who are just starting out on their financial journey can feel overwhelmed by decisions pertaining to mortgages, investments, and loans, and feel lost on who to turn to for information.

As we head into 2022, it’s clear that the Financial Services industry overall has responded well to the impact of COVID-19 — but it hasn’t emerged unscathed. In fact, McKinsey’s Global Banking Review states that half of banks are not covering their cost of equity. The future remains uncertain apart from one thing: Financial Services organizations need to make the most of every cent invested in customer experience, operational excellence and innovation.

If you can’t easily obtain a loan via a traditional fiat lender, a CBL might be a workable alternative. Shop around for the best loan terms and take the time to read through all of the fine print before signing your CBL agreement. Be sure that you take precautions to avoid a margin call, should Bitcoin fall in price during your CBLs term. Stack the deck in your favor for a successful CBL by confirming the existence of a healthy, long-term uptrend in Bitcoin.

Business marketing know-how is one of the most important skills a financial advisor can have.

Financial services marketing presents both challenges and opportunities to businesses in the industry. Success or failure relies on an ability to rise to those challenges while seizing the opportunities with a marketing plan that stays ahead of the curve.

Most financial institutions already have a presence on Facebook and LinkedIn, both of which are powerful platforms that allow you to reach niche audiences. However, you may want to include platforms such as Twitter and Instagram to reach additional users.

Discover why and how the worlds of Fintech and Affiliate Marketing work so well with each other.

In economics, a fungible asset is something with units that can be readily interchanged - like money. With money, you can swap a £10 note for two £5 notes and it will have the same value. However, if something is non-fungible, this is impossible - it means it has unique properties so it can't be interchanged with something else.

Most financial marketers today understand that content is the cornerstone of a high-performing marketing and customer experience. Unfortunately, much of that content falls into the oft-bland categories of cookie-cutter financial literacy or trite yarns about a desire to be a part of every customer or member’s journey through life. Where did our content go wrong? Why do we settle for synonymized versions of the same article that appear on hundreds of financial websites?