In the continually changing landscape of wealth management, one constant remains: the paramount importance of cultivating meaningful client relationships. For wealth managers seeking to bolster their clientele with high-net-worth individuals, the role of marketing cannot be overstated.

Most of the wealth management firms have been behind the curve in terms of adopting digital marketing strategies, compared with firms in other agencies. According to Forrester Research, “Digital teams at financial services firms have been slower than digital teams in other industries to adopt game mechanics. But the success of game mechanics in sectors like airlines and education has encouraged digital teams in banks, wealth management firms, and insurance companies to adopt these tactics to encourage digital sales and service use.”