What’s not to love about the digital age of bank marketing? Consumers now can access services regardless of how far they are from their local financial institution. This all sounds super convenient and safe for customers. But it’s a whole different story for marketers who are scrambling to keep up with the pace of technology.
Most financial institutions already have a presence on Facebook and LinkedIn, both of which are powerful platforms that allow you to reach niche audiences. However, you may want to include platforms such as Twitter and Instagram to reach additional users.
