It’s 2023, and along with NFTs and the Blockchain, you’ve probably heard one of the newest phrases – fintech – bouncing around the internet recently. You’re not alone. Since 2018 the fintech industry has grown from $112 billion to an estimated $310 billion in 2023, doubling the sector’s value in only four years. And it’s growth is in large part due to fintech marketing.
Your fintech startup can benefit greatly from implementing an early marketing base to drive awareness, traffic, and conversions. As you scale, your top growth channels will emerge and you can push a full strategy forward. In the meantime, publish blog posts, automate email marketing, post on social media, and get your company out there in the community through events and partnerships.