The question rather lies in what goals to pursue with social media, what your target audience is, what platform to use and what kind of content to share. In addition, compliance is an important consideration in this business.
Where does social media fit in financial advisor marketing? A Putnam Social Advisor Survey of 1,021 financial advisors in the U.S. concluded that 98% of the advisors use social media for business or personal use. Some 83% use it for business. LinkedIn (LNKD) remained the dominant platform with a 72% business use. It was followed by Facebook (FB) at 62% and Twitter (TWTR) at 52%. Smaller platforms Instagram and Snapchat gained more traction, accounting for 38% and 22% of business use, respectively. Additionally European business users utilize XING network platform, where we also have a partnership and running ads + profile promotion campaigns.