If you’re looking to make an impact, you can trust our marketing experts to develop tailored campaign strategies and exciting tactics that will grab your audience’s attention and support meaningful growth.
The preferences of HNWIs and UHNWIs are constantly evolving and your marketing partner needs to be on top of these shifts and ready to respond.
We’ll make your product remarkable – We look for challenges, think big and exceed expectations.
Marketing to the world of current and prospective (U)HNWI’s requires distinct approaches and strategies that are as impactful as they are unique. Exceeding the expectations of HNWIs and UHNWIs is no easy feat but through real insight and an informed approach, we are able to create engaging experiences that genuinely wow your audience.
There is often a misconception among luxury brands and marketers that digital marketing is incompatible with the luxury industry. People believe that UHNWIs do not engage in social media, do not make online purchases etc., or that if they do, it is only through super-exclusive social media sites or at private member’s clubs.
This is absolutely not the case.
Digital channels have never been more important to this sector, with PwC stating that 98% of HNWIs now access the internet daily, spending up to three hours of personal time online. This continuing shift to digital channels is a reflection of the changing demographics of this sector.
For example, notable growth in millennial HNWIs and UHNWIs, highlights the need to develop strategies that resonate with each target group, and shows that a ‘one size fits all’ approach is increasingly likely to deliver lacklustre performance.
We understand this niche, and its inhabitants.
We use our experience and the latest research to identify strategies that meet the right individuals on their terms, and on the platforms and channels they actually use. Likewise, we know that finding the messages, language and tone that will resonate with your prospects, and their extended circle of influence, is critical to meeting your objectives, which is why we invest the time required to get under the skin of your audience and extract the insights that make the difference.
We’ll find a way to your customer – Embracing opportunity, pushing boundaries to create beautiful things and we will truly make a difference.
The Omega project is a full-service marketing agency dedicated to supporting the financial sector. Working with specialist financial firms around the world including Independent Financial Advisers (IFAs), Financial Planners and Wealth / Asset Managers. Our range of marketing services include inbound financial marketing, financial search engine optimisation (SEO), financial PPC and financial copywriting.