Inexpensive ways to promote your local business
You may not have wads of cash to spend on marketing in the early stages of your business, but that doesn’t mean that there aren’t effective ways to get your brand out there.
Before the Internet, small businesses and financial institutions only had a few ways to market their products / services cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.
We will work for you by promoting your business online:
- Create / promote / verify your Google My Business listing + Google Places (good Google search visibility / Maps / posts/updates, Ads local targeting, other features);
- Create and manage your Yahoo! local profile;
- Create promote your Facebook business profile (and a Facebook local feature, which let you target specific audience around your location);
- Run a highly targeted Ads (Facebook & Google Ads, Microsoft Ads ), where you can pay only for conversions (eg. sales, orders, contacts, funding leads);
- Local business Search Engine Marketing / SEO (get found on Google, Bing, DuckDuckGo, Yahoo and other search providers with local searches related to your service / product);
- Submit your website to local business directories and local information portals (people often uses these when they searching for something nearby);
- Social media profiles setup to best match local searches and your audience (optimize your existing social media profiles or create new, then setup / update content/settings);
- Regular post / article submission to your social media / websites;
- Writing and distribution of your press-releases within the local community;
- Advice on offline marketing activities.