23
Dec 2023
Visions of the Future
2024 Trend Reports - A unique collection of of reports of 2024 Trends and Predictions from across agencies, consulting and business industries. We hope that the reports empower you with the resources to make the best decisions amidst the uncertainties and opportunities that lie ahead.
It’s 2023, and along with NFTs and the Blockchain, you’ve probably heard one of the newest phrases – fintech – bouncing around the internet recently. You’re not alone. Since 2018 the fintech industry has grown from $112 billion to an estimated $310 billion in 2023, doubling the sector’s value in only four years. And it’s growth is in large part due to fintech marketing.
07
Nov 2023
How To Maximize Your M&A Marketing Strategy
Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Throughout every phase of a transaction—from due diligence to the announcement, and the deal close to integration—marketing plays a critical role in minimizing uncertainty and getting all stakeholders excited for the future.
What’s not to love about the digital age of bank marketing? Consumers now can access services regardless of how far they are from their local financial institution. This all sounds super convenient and safe for customers. But it’s a whole different story for marketers who are scrambling to keep up with the pace of technology.
When you’re a financial advisor for business owners, there are many ways to market your business. From social media to blog posts to email marketing, the number of choices can be overwhelming. And, you probably have a lot of questions, like: What is marketing for financial advisors? How will a digital marketing strategy help bring in new clients? How can financial advisors like me build a marketing plan?
The rate at which company proposals and investment pitches are received is referred to as deal flow by venture capitalists. In this article, we, at Omega project, explain how investors can utilize and improve their venture capital deal flow to increase their funds success.
Marketing to high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) is a challenging but rewarding endeavor. These are the people who have a net worth of at least $1 million and $30 million respectively, excluding their primary residence. According to the World Wealth Report 2021, there were 20.8 million HNWIs and 265,490 UHNWIs in the world in 2020, with a combined wealth of $79.6 trillion and $35.5 trillion respectively.
05
Apr 2023
HOW INVESTMENT AND FINANCIAL SERVICES PROVIDERS CAN USE EMAIL MARKETING TO THEIR ADVANTAGE 2023
Email marketing is a digital marketing communication tool that has aided many companies in their business success. According to TechNomads, email marketing returns $44 for every $1 spent. If you are not utilizing it, you may want to consider it.
Digital marketing that targets high-net-worth-individuals and ultra-high-net-worth-individuals is a fairly niche area of expertise, with few digital agencies specialising in the luxury sector, and luxury brands having been generally slower to implement and reap the benefits of online marketing.
Google Ads is a revenue machine. Since the launch of Google Adwords in 2000, Google has managed to increase their revenue every year, even during the Great Recession in 2009.
