Digital marketing that targets high-net-worth-individuals and ultra-high-net-worth-individuals is a fairly niche area of expertise, with few digital agencies specialising in the luxury sector, and luxury brands having been generally slower to implement and reap the benefits of online marketing.

Google Ads is a revenue machine. Since the launch of Google Adwords in 2000, Google has managed to increase their revenue every year, even during the Great Recession in 2009.

As the old adage goes, if you fail to plan, you plan to fail. Building a website without a plan is like constructing a building without blueprints. Things end up in the wrong place, features are overlooked, and the situation is ripe for miscommunication between website builder and client.

If you’re like many business owners out there, the coronavirus pandemic has rocked your world. According to a SHRM study, 62% of small businesses say they have experienced a decrease in revenue since the start of Covid-19.

Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty, which in return impacts the bottom line and business profitability. With digital transformation underway across all industries...

Whether you are the client of a video production agency or engaged in video production services yourself, you’d want to keep up to date with upcoming video marketing trends. Every year the video marketing industry is subject to certain drifts and fads.

Understanding where B2B industries are going with their marketing can help you identify trends, discover the next big thing and keep ahead of the competition. This is especially important as we get ready to head into 2020, as marketing trends are set to change for the new year, which will likely affect your upcoming strategies.

Let’s start with an easy one: Only 11% of respondents clocked in at the “Sophisticated” level of content marketing maturity. Even among the most successful, the number is shocking low: 33%. Just a third of the people who are really rocking it with content marketing are sophisticated.

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more

Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started. 1. SEO consultant Do