Despite U.S.-based indexes reaching new highs over the course of a multi-year bull run,1 U.S. investors’ mindset is becoming more global. According to a survey by The Economist Intelligence Unit (EIU), commissioned by RBC Wealth Management, the preference for domestic investing is less pronounced among younger Americans than older ones.2 The survey looked at various bands of high-net-worth individuals (HNWIs; respondents with at least US$1MM in investable assets), adult children of HNWIs,
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Jun 2022
23 Financial Content Marketing Stats for 2022
The financial industry faces a number of challenges when it comes to marketing to consumers. In a nutshell, financial services are often more complex than other businesses, with strict guidelines and subject matter that can make an amateur’s head swirl. Consumers who are just starting out on their financial journey can feel overwhelmed by decisions pertaining to mortgages, investments, and loans, and feel lost on who to turn to for information.
If you can’t easily obtain a loan via a traditional fiat lender, a CBL might be a workable alternative. Shop around for the best loan terms and take the time to read through all of the fine print before signing your CBL agreement. Be sure that you take precautions to avoid a margin call, should Bitcoin fall in price during your CBLs term. Stack the deck in your favor for a successful CBL by confirming the existence of a healthy, long-term uptrend in Bitcoin.
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Jan 2022
17 Financial Advisor Marketing Tips
Business marketing know-how is one of the most important skills a financial advisor can have.
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Jan 2022
Why Do Financial Institutions Need Marketing?
Financial services marketing presents both challenges and opportunities to businesses in the industry. Success or failure relies on an ability to rise to those challenges while seizing the opportunities with a marketing plan that stays ahead of the curve.
Most financial institutions already have a presence on Facebook and LinkedIn, both of which are powerful platforms that allow you to reach niche audiences. However, you may want to include platforms such as Twitter and Instagram to reach additional users.
Discover why and how the worlds of Fintech and Affiliate Marketing work so well with each other.
In economics, a fungible asset is something with units that can be readily interchanged - like money. With money, you can swap a £10 note for two £5 notes and it will have the same value. However, if something is non-fungible, this is impossible - it means it has unique properties so it can't be interchanged with something else.
Most financial marketers today understand that content is the cornerstone of a high-performing marketing and customer experience. Unfortunately, much of that content falls into the oft-bland categories of cookie-cutter financial literacy or trite yarns about a desire to be a part of every customer or member’s journey through life. Where did our content go wrong? Why do we settle for synonymized versions of the same article that appear on hundreds of financial websites?
Your fintech startup can benefit greatly from implementing an early marketing base to drive awareness, traffic, and conversions. As you scale, your top growth channels will emerge and you can push a full strategy forward. In the meantime, publish blog posts, automate email marketing, post on social media, and get your company out there in the community through events and partnerships.
