The rate at which company proposals and investment pitches are received is referred to as deal flow by venture capitalists. In this article, we, at Omega project, explain how investors can utilize and improve their venture capital deal flow to increase their funds success.
It’s been widely known that a global recession is coming our way. How long it will last or how hard it’s going to hit us is not yet certain, but many people and businesses are already feeling the blow. Multiple companies have been forced to close their doors as a result of the strict, but necessary, measures and policies that have been imposed in countries all over the world. For those businesses that have managed to find a workaround, it’s still highly probable that they are compelled to cut budgets, fire staff or even stop their operations after all.
As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has brought efficiency and convenience, there has been a growing realization that emotion plays a significant role in investment decision-making. This has led to the integration of emotional intelligence in robo-advisory, bridging the gap between human touch and technological automation.
Jun 2023
In today's fast-paced financial industry, capturing the attention of investors requires innovative marketing techniques that go beyond traditional strategies. As technology continues to advance and investor expectations evolve, financial professionals need to stay ahead of the curve. This article explores cutting-edge trends and techniques that can help financial professionals stand out in the market and drive business growth.
May 2023
In today's highly competitive financial industry, effective marketing strategies are crucial for institutions to attract and retain clients. With a multitude of marketing channels available, it is essential to analyze their impact and effectiveness to make informed decisions. This article delves into the realm of financial service marketing, examining various channels and providing statistical insights. Additionally, it explores the advantages of outsourcing marketing efforts to professional agencies, presenting a compelling case for financial institutions to consider this approach.
May 2023
In recent years, the “screening” of proposals for inward foreign investment has proliferated. More countries around the world have introduced processes for the review of such proposals, often in particular sectors or above particular thresholds in terms of value or proportion of shares, with the potential to reject investments or permit them subject to conditions. The basis for review is increasingly linked to national security, although broader public interest issues are also at play
Apr 2023
Email marketing is a digital marketing communication tool that has aided many companies in their business success. According to TechNomads, email marketing returns $44 for every $1 spent. If you are not utilizing it, you may want to consider it.
Sep 2022
To enjoy a comfortable financial future, investing is absolutely essential for most people. As the coronavirus pandemic demonstrated, a seemingly stable economy can be quickly turned on its head, leaving those who weren’t prepared for tough times scrambling for income. But with the economy struggling through a bout of high inflation and rising interest rates, what are the best investments for investors to make this year? One idea is to have a mix of safer investments and riskier, higher-return ones.
Despite U.S.-based indexes reaching new highs over the course of a multi-year bull run,1 U.S. investors’ mindset is becoming more global. According to a survey by The Economist Intelligence Unit (EIU), commissioned by RBC Wealth Management, the preference for domestic investing is less pronounced among younger Americans than older ones.2 The survey looked at various bands of high-net-worth individuals (HNWIs; respondents with at least US$1MM in investable assets), adult children of HNWIs,
Jun 2022
The financial industry faces a number of challenges when it comes to marketing to consumers. In a nutshell, financial services are often more complex than other businesses, with strict guidelines and subject matter that can make an amateur’s head swirl. Consumers who are just starting out on their financial journey can feel overwhelmed by decisions pertaining to mortgages, investments, and loans, and feel lost on who to turn to for information.
The Omega project is a full-service marketing agency dedicated to supporting the financial sector. Working with specialist financial firms around the world including Independent Financial Advisers (IFAs), Financial Planners and Wealth / Asset Managers. Our range of marketing services include inbound financial marketing, financial search engine optimisation (SEO), financial PPC and financial copywriting.