Most financial institutions already have a presence on Facebook and LinkedIn, both of which are powerful platforms that allow you to reach niche audiences. However, you may want to include platforms such as Twitter and Instagram to reach additional users.
In economics, a fungible asset is something with units that can be readily interchanged - like money.
With money, you can swap a £10 note for two £5 notes and it will have the same value.
However, if something is non-fungible, this is impossible - it means it has unique properties so it can't be interchanged with something else.
Most financial marketers today understand that content is the cornerstone of a high-performing marketing and customer experience. Unfortunately, much of that content falls into the oft-bland categories of cookie-cutter financial literacy or trite yarns about a desire to be a part of every customer or member’s journey through life. Where did our content go wrong? Why do we settle for synonymized versions of the same article that appear on hundreds of financial websites?
Your fintech startup can benefit greatly from implementing an early marketing base to drive awareness, traffic, and conversions. As you scale, your top growth channels will emerge and you can push a full strategy forward. In the meantime, publish blog posts, automate email marketing, post on social media, and get your company out there in the community through events and partnerships.
The Omega project is a full-service marketing agency dedicated to supporting the financial sector. Working with specialist financial firms around the world including Independent Financial Advisers (IFAs), Financial Planners and Wealth / Asset Managers. Our range of marketing services include inbound financial marketing, financial search engine optimisation (SEO), financial PPC and financial copywriting.
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