As we head into 2022, it’s clear that the Financial Services industry overall has responded well to the impact of COVID-19 — but it hasn’t emerged unscathed. In fact, McKinsey’s Global Banking Review states that half of banks are not covering their cost of equity. The future remains uncertain apart from one thing: Financial Services organizations need to make the most of every cent invested in customer experience, operational excellence and innovation.
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Jan 2022
Why Do Financial Institutions Need Marketing?
Financial services marketing presents both challenges and opportunities to businesses in the industry. Success or failure relies on an ability to rise to those challenges while seizing the opportunities with a marketing plan that stays ahead of the curve.
Discover why and how the worlds of Fintech and Affiliate Marketing work so well with each other.