21
Oct 2024
What is Data Enrichment and Why is it Important?
While most data integration solutions offer standard, ready-to-use enrichments, some leading platforms have the ability for data teams to create custom enrichments, allowing businesses to refine their data in ways that precisely align with their unique marketing goals and strategies. Tailored data that perfectly aligns with your marketing objectives can lead to more proactive, insightful, and actionable analysis, giving your business a competitive edge and boosting your marketing ROI.
Email marketing is one of the most effective ways to reach out to potential customers. SaaS and self-hosted email marketing software are two popular options that businesses can use to manage their campaigns.
23
Dec 2023
Visions of the Future
2024 Trend Reports - A unique collection of of reports of 2024 Trends and Predictions from across agencies, consulting and business industries. We hope that the reports empower you with the resources to make the best decisions amidst the uncertainties and opportunities that lie ahead.
It’s 2023, and along with NFTs and the Blockchain, you’ve probably heard one of the newest phrases – fintech – bouncing around the internet recently. You’re not alone. Since 2018 the fintech industry has grown from $112 billion to an estimated $310 billion in 2023, doubling the sector’s value in only four years. And it’s growth is in large part due to fintech marketing.
07
Nov 2023
How To Maximize Your M&A Marketing Strategy
Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Throughout every phase of a transaction—from due diligence to the announcement, and the deal close to integration—marketing plays a critical role in minimizing uncertainty and getting all stakeholders excited for the future.
When you’re a financial advisor for business owners, there are many ways to market your business. From social media to blog posts to email marketing, the number of choices can be overwhelming. And, you probably have a lot of questions, like: What is marketing for financial advisors? How will a digital marketing strategy help bring in new clients? How can financial advisors like me build a marketing plan?
If your target audience is the ultra-wealthy, then your marketing content should not only highlight your firm’s value proposition but address their interests and challenges as well. After all, UHNWIs are humans. Aside from their investments, they care about family, friends, business, hobbies, philanthropy, health, lifestyle, and politics.
As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has brought efficiency and convenience, there has been a growing realization that emotion plays a significant role in investment decision-making. This has led to the integration of emotional intelligence in robo-advisory, bridging the gap between human touch and technological automation.
01
Jun 2023
Winning the Investor’s Attention: Innovative Marketing Techniques for Financial Professionals
In today's fast-paced financial industry, capturing the attention of investors requires innovative marketing techniques that go beyond traditional strategies. As technology continues to advance and investor expectations evolve, financial professionals need to stay ahead of the curve. This article explores cutting-edge trends and techniques that can help financial professionals stand out in the market and drive business growth.
09
Apr 2023
Investments in Renewables Reached Record High, But Need Massive Increase and More Equitable Distribution
The report Global Landscape of Renewable Energy Finance 2023 reveals that global investment in energy transition technologies last year—including energy efficiency—reached USD 1.3 trillion. It set a new record-high, up 19% from 2021 investment levels, and 70% from before the pandemic in 2019.