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The Omega Web Blog is a place for you to learn more about the latest industry trends that are making marketing more efficient and more engaging. Our goal is to share our point of view on how the marketing and web industry is evolving, and to provide interesting and valuable tidbits that you won’t find anywhere else.

Our blog network brings together news, opinion, and perspectives from our staff, aim to highlight the best in open access marketing, report on news in different fields, and offer industry insights, as well as discuss the day-to-day work and challenges faced today.

Digital marketing to high-net-worth-individuals is a fairly niche area of expertise, with very few digital agencies specialising in the luxury sector, and brands generally not understanding the huge impact digital marketing can have on their business.

Businesses thrive and grow by focusing on what they do best. Their ability to deliver is what drives customer trust and loyalty, which in return impacts the bottom line and business profitability. With digital transformation underway across all industries...

Whether you are the client of a video production agency or engaged in video production services yourself, you’d want to keep up to date with upcoming video marketing trends. Every year the video marketing industry is subject to certain drifts and fads.

Understanding where B2B industries are going with their marketing can help you identify trends, discover the next big thing and keep ahead of the competition. This is especially important as we get ready to head into 2020, as marketing trends are set to change for the new year, which will likely affect your upcoming strategies.

Let’s start with an easy one: Only 11% of respondents clocked in at the “Sophisticated” level of content marketing maturity. Even among the most successful, the number is shocking low: 33%. Just a third of the people who are really rocking it with content marketing are sophisticated.

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more

Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started. 1. SEO consultant Do

Your IT team plays a crucial role in the operations of your company. The advancement of technology in addition to the need to provide high quality services and the expectations of your customers has pushed IT to the forefront. Chances are as a small business, you are not in the position to hire full-time IT employees in the first place. This is why remote technical support services might be the

Do you have a knack for making handmade jewellery? Your friends and family already wear your pieces, but it might be time to expand this hobby into something more. And with all the handmade marketplaces out there, moving your business online would be one of the best options. So if you’re ready to market your unique items, ecommerce is going to be essential toward getting your business up and running. (And selling!)

Your website is the foundation for all of your digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of tenants and investors search for commercial real estate online. This means your website is critical to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for your company. That said, there’s a few strategies that are highly likely to have a strong impact for you in 2020.