07
Nov 2023
How To Maximize Your M&A Marketing Strategy
Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Throughout every phase of a transaction—from due diligence to the announcement, and the deal close to integration—marketing plays a critical role in minimizing uncertainty and getting all stakeholders excited for the future.
What’s not to love about the digital age of bank marketing? Consumers now can access services regardless of how far they are from their local financial institution. This all sounds super convenient and safe for customers. But it’s a whole different story for marketers who are scrambling to keep up with the pace of technology.