Marketing to high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) is a challenging but rewarding endeavor. These are the people who have a net worth of at least $1 million and $30 million respectively, excluding their primary residence. According to the World Wealth Report 2021, there were 20.8 million HNWIs and 265,490 UHNWIs in the world in 2020, with a combined wealth of $79.6 trillion and $35.5 trillion respectively.
It’s been widely known that a global recession is coming our way. How long it will last or how hard it’s going to hit us is not yet certain, but many people and businesses are already feeling the blow. Multiple companies have been forced to close their doors as a result of the strict, but necessary, measures and policies that have been imposed in countries all over the world. For those businesses that have managed to find a workaround, it’s still highly probable that they are compelled to cut budgets, fire staff or even stop their operations after all.
As technology continues to shape the financial industry, the rise of robo-advisory platforms has transformed the way individuals invest. While automation has brought efficiency and convenience, there has been a growing realization that emotion plays a significant role in investment decision-making. This has led to the integration of emotional intelligence in robo-advisory, bridging the gap between human touch and technological automation.
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Jun 2023
Winning the Investor’s Attention: Innovative Marketing Techniques for Financial Professionals
In today's fast-paced financial industry, capturing the attention of investors requires innovative marketing techniques that go beyond traditional strategies. As technology continues to advance and investor expectations evolve, financial professionals need to stay ahead of the curve. This article explores cutting-edge trends and techniques that can help financial professionals stand out in the market and drive business growth.