Business marketing know-how is one of the most important skills a financial advisor can have.

Financial services marketing presents both challenges and opportunities to businesses in the industry. Success or failure relies on an ability to rise to those challenges while seizing the opportunities with a marketing plan that stays ahead of the curve.

Most financial institutions already have a presence on Facebook and LinkedIn, both of which are powerful platforms that allow you to reach niche audiences. However, you may want to include platforms such as Twitter and Instagram to reach additional users.

Discover why and how the worlds of Fintech and Affiliate Marketing work so well with each other.

In economics, a fungible asset is something with units that can be readily interchanged - like money. With money, you can swap a £10 note for two £5 notes and it will have the same value. However, if something is non-fungible, this is impossible - it means it has unique properties so it can't be interchanged with something else.

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