Marketing is increasingly driven by data and technology. Nowhere is that more evident than in marketing automation.It’s enabled us to do some pretty cool things. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

Let’s start with an easy one: Only 11% of respondents clocked in at the “Sophisticated” level of content marketing maturity. Even among the most successful, the number is shocking low: 33%. Just a third of the people who are really rocking it with content marketing are sophisticated.

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